ACHI, American Communities Helping Israel, a grassroots organization, was founded in 2004 during the Second Intifada, to boost the economy and morale in Israel, as well as to raise awareness of keeping Israel in the hearts and minds of this and the next generation. The ACHI Team spreads a simple but effective marketing concept: “Think Israel - Buy Israeli”. ACHI promotes making a lateral change in buying habits, and choosing Israeli products of all kinds.Displaying these products in a ” specifically dedicated KLEE- (a dish or bowl) “- functions as a constant reminder of our connection to Israel and its people.
ACHI has embarked on a new endeavor called The ACHI MARKET, an online site which hosts vendors and manufacturers displaying their "Made in Israel" product line.
The ACHI MARKET promotes:
- An ongoing social media campaign by ACHI to attract new vendors and customers
- A multi-age audience to “Think Israel - Buy Israeli.
- The growth of the Israeli economy by increasing the sales and distribution of Israeli goods and thus also increasing employment.